Content optimisation
Improve creative, captions, formats and publishing choices around audience response.
Social Media Marketing & Content Creation That Drives Sales
We don't just post — we build strategy-driven content systems and commerce setups that turn your social media audience into paying customers on Meta and Google.
Social Media Marketing in Kenya: Quick Summary
- Core service: Strategy-driven social media content and management.
- Commerce setup: Product catalog setup for Meta and Google.
- Business focus: Turn your social media audience into paying customers.
- Next step: Request a quote based on your content and commerce needs.
Service Overview
What is Social Media Marketing?
A clear definition
Definition: Social media marketing uses content, community, platform strategy, catalogues and paid activity to help a business reach relevant audiences, build demand and guide customers toward enquiry or purchase.
What Kissor Digital delivers
Social Media Marketing: Social media marketing and product catalogue setup for Kenyan businesses that need stronger content, clearer platform priorities and a path from discovery to purchase.
Scope clarity: Grow your business with social media management, content creation, and product catalog setup for Meta (Facebook & Instagram) and Google Shopping in Kenya. We explain the scope, process, pricing boundaries, location context and next steps clearly so customers can make an informed decision.
01 / FIT
Designed for your context
Businesses building an active and recognisable social presence
02 / DELIVERY
Clear scope and process
Understand what is included, how the work is delivered and what happens next before you commit.
03 / CONTINUITY
Content optimisation
Improve creative, captions, formats and publishing choices around audience response.
Suitable For
Who is this service suitable for?
- Businesses building an active and recognisable social presence
- Product businesses preparing Facebook Shop, Instagram Shopping or Google Shopping
- Teams that need content, community, catalogue and paid-media activity coordinated
Manage & Grow
Keep improving after launch
The first delivery is the foundation. Ongoing maintenance, measurement and improvement keep the work useful as your customers, platforms and business requirements change.
Commerce maintenance
Keep feeds, catalogues, product information and platform policies current.
Audience growth
Build relevant reach and community instead of relying only on short-lived impressions.
Campaign support
Connect organic content to paid campaigns and conversion paths when appropriate.
Why Kenyan Brands Choose Us for Social Media
Strategy-driven content — not random posting
Commerce-ready: Meta & Google catalog setup
Performance tracking & monthly reporting
High-quality graphics & video content
Deep Kenyan audience & platform expertise
Why Most Businesses Struggle on Social Media
Posting consistently but generating zero sales
Low engagement, shrinking reach, and no new followers
No clear strategy — content has no direction or goal
Products not linked to content — no path to purchase
Most businesses get attention — but have no system to convert it into sales.
Our Solution: Content + Commerce Systems = Revenue
We combine content creation, social media management, and shopping catalog setup to turn your audience into paying customers.
Social media strategy & full account management
High-quality graphics, videos, and captions
Meta & Google product catalog & shopping setup
Analytics, performance tracking & monthly reports
Continuous optimisation based on what converts
Sell Directly on Instagram, Facebook & Google
We set up your product catalog so customers can discover and buy your products directly from your content, ads, and Google search.
Meta — Facebook & Instagram
- ✔ Facebook Shop setup & configuration
- ✔ Instagram product tagging on posts & reels
- ✔ Product catalog creation & management
- ✔ Dynamic product ads feed setup
- ✔ Commerce Manager troubleshooting
Google — Shopping & Merchant Center
- ✔ Google Merchant Center account setup
- ✔ Product feed creation & optimisation
- ✔ Google Shopping listing configuration
- ✔ Free Listings & Shopping ads feed
- ✔ Product data quality & policy compliance
What's Included in Social Media Management
✔ Social media strategy & content calendar
✔ Graphic design & video content creation
✔ Post scheduling & account management
✔ Caption writing & hashtag research
✔ Audience growth strategies
✔ Community management & comment replies
✔ Performance tracking & analytics
✔ Monthly report & strategy review
How We Manage Your Social Media — Step by Step
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Brand & audience audit
We review your current accounts, audience, competitors, and content to identify quick wins and strategic opportunities.
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Strategy & content calendar
We build a monthly content plan covering topics, formats, posting schedule, and platform-specific strategies.
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Content creation & approval
We produce graphics, videos, and captions — and share them for your review before publishing.
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Publishing & community management
We publish on schedule, respond to comments and DMs, and keep your community engaged.
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Reporting & optimisation
We send a monthly performance report and refine the strategy based on what's working best.
Social Media Management Pricing
Monthly retainers. No long-term lock-in. Cancel or upgrade anytime.
💳 Lipa Mdogo Mdogo available for catalog setup projects
Catalog Setup Pricing (One-Time Fee)
Get your products listed and shoppable on Meta and Google — once, done right.
Meta Catalog Setup
Facebook Shop & Instagram product tagging configured
KSh 10,000 – 20,000Get Started
Google Shopping Setup
Merchant Center + optimised product feed for Google Shopping
KSh 15,000 – 30,000Get Started
Full Commerce Setup
Meta + Google complete commerce system — best value
KSh 25,000 – 50,000Best Value — Get Started
Why Choose Kissor Digital for Social Media
- Content built to convert — not just to look good. Every post has a purpose.
- Commerce-ready setup — we connect your content directly to your products.
- Platform expertise — we know what works on Instagram, Facebook, TikTok, and Google.
- Kenyan audience insight — we understand local trends, language, and buying behaviour.
- Transparent reporting — you see exactly what's working every month.
- Integrated with your ads — social media works even better alongside Paid Ads.
Frequently Asked Questions
Everything you need to know about social media marketing and product catalog setup in Kenya.
We manage Facebook, Instagram, TikTok, LinkedIn, and X (Twitter). The platforms we prioritise depend on your business type and target audience — we recommend based on where your customers actually spend time in Kenya.
Content creation includes graphic design, short-form video production, caption writing, hashtag research, and scheduling. Everything is branded to your business and approved by you before publishing.
A product catalog connects your products to platforms like Instagram Shopping, Facebook Shop, and Google Shopping, allowing customers to discover, browse, and buy your products directly from their feed — without needing to search for your website first. It significantly increases purchase conversion.
A Meta catalog setup typically takes 3–5 business days. A Google Merchant Center setup takes 5–7 business days, including product feed creation, optimisation, and policy compliance checks. A full Meta + Google setup takes 7–10 days.
Our social media management retainers start at KSh 15,000 per month for the Starter package, up to KSh 60,000+ per month for Premium full-service management. Catalog setup is a separate one-time fee starting from KSh 10,000.
Paid ads are optional but highly recommended for faster growth. Organic social media management builds your brand and community over time, while paid ads accelerate reach and sales immediately. Many clients run both together for the best results.
Ready to Turn Your Social Media Into a Sales Machine?
Let's build a content and commerce system that attracts, engages, and converts your audience every day.
From the Kissor Digital Blog
Guides, insights and pricing breakdowns to help your Kenyan business grow.
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